Grown By
6th Street

-Overcoming the Ick Factor

Would you eat lab grow meat? Explore overcoming the ick factor with Grown by 6th Street, an upbeat restaurant empowering you to try something new!

What is Lab Grown Meat?

Lab grown meat is cultured meat grown in a sterile lab from a few cells and created using tissue engineering. Allowing for a renewable meat supply without the natural resource demand from pastured animals.

Friction Points | The Ick Factor

When introducing people to lab grown meat there are three main friction points that they need to overcome. While some of these will reduce as the technology improves others will still be there until they are excepted as "normal."

Meat Texture

While the texture of lab grown meat has come a long way from where it was at the beginning of the field, it still has yet to reach the full complexity that customers experience when eating meat from live animals.

Being "Lab Grown"

The connotation of the meat being "artificial" that comes from the societal name of "Lab Grown Meat" can cause hesitation towards trying meat products created in the field or recipes derived from them.

Apprehension of Unknown

Overall, when trying something new and unusual for the first time people are hesitant and unsure. Education and a creating a welcoming environment can help them overcome this apprehension and make an informed decision.

Plan of Attack

Grown By 6th Street will create a welcoming and enjoyable environment that captivates our target market of college students & young adults utilizing all five senses to empower new customers to moves past their frictions points to try dishes with "Lab Grown" meat and entice them to want to come back again bringing new friends to enjoy the great food and spectacular atmosphere.