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Relay 

-Redirecting Consumer Convenience

Consumer Consumption of Single Use Packaging and its effect on the Global Product Market

What is Relay?

About This Project

Relay is the accumulation of a year long thesis looking into how we can reduce our global yearly trash production without severely changing the life style we have grown accustomed to.

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Our World Today

Most food today is sold to consumers in single use packaging. This promotes convenience and brand-ability at the expense of what do we do with all this waste after consuming the product.

Waste Production

Pounds of Municipal Solid Waste Generated Per Capita Per Year

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The United States of America Generates ~4.2 lbs. of waste Per-Person Per-Day

Main Factors to Consider 

When looking at redirecting consumer convenience to reduce the waste produced from single use packaging, there are a number of factors to consider: Convenience & Universality, Power of Brands, & Product Equity.

Convenience & Universality

If it is not easy to use the product will not gain mass adoption. 

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  • Is your product easy to use & access when someone wants to use it?

    • Is there a burden to access?

  • Can it be used across regions and locations?

Power of Brands

Brands cary lots of power, to create a sustainable world we need to invite them into by creating products they can apply themselves to. 

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  • Can the product be utilized by brands?

  •  Is there adequate space for large companies to apply there product branding? 

Product Equity

To create a truly great product it should not place eccess burden on one socioeconomic class compared to others.

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  • Is there a Barrier to entry?

    • How can we create greater access to sustainable practices to all economic classes? 

Solution Areas

A wide swath of concept areas were ideated out in-order to deduce how to redirect consumer convenience across a wide variety of areas in order to reduce consumer packaging waste.

White Brick Wall

Solutions Moving Forward

While many of the solution areas are viable products and able to be crafted into full fledged products or experiences, a few solutions were chosen to be combined into a suite of products for the purpose of this thesis.

Grey Brick Wall

Product Design

User Testing

Chosen Concepts

Final Design

User Interface Design

Systems & Business

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