Our World Today
Most food today is sold to consumers in single use packaging. This promotes convenience and brand-ability at the expense of what do we do with all this waste after consuming the product.
Waste Production
Pounds of Municipal Solid Waste Generated Per Capita Per Year
The United States of America Generates ~4.2 lbs. of waste Per-Person Per-Day
Main Factors to Consider
When looking at redirecting consumer convenience to reduce the waste produced from single use packaging, there are a number of factors to consider: Convenience & Universality, Power of Brands, & Product Equity.
Convenience & Universality
If it is not easy to use the product will not gain mass adoption.
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Is your product easy to use & access when someone wants to use it?
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Is there a burden to access?
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Can it be used across regions and locations?
Power of Brands
Brands cary lots of power, to create a sustainable world we need to invite them into by creating products they can apply themselves to.
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Can the product be utilized by brands?
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Is there adequate space for large companies to apply there product branding?
Product Equity
To create a truly great product it should not place eccess burden on one socioeconomic class compared to others.
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Is there a Barrier to entry?
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How can we create greater access to sustainable practices to all economic classes?
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Solution Areas
A wide swath of concept areas were ideated out in-order to deduce how to redirect consumer convenience across a wide variety of areas in order to reduce consumer packaging waste.
Solutions Moving Forward
While many of the solution areas are viable products and able to be crafted into full fledged products or experiences, a few solutions were chosen to be combined into a suite of products for the purpose of this thesis.